VW Consulting

The project was made for a client, who specializes in the document translations. The goal was to reflect reliability, modernity and energy, maintaining a minimalist style. It was also supposed to evoke an impression of severity and elegance. It was also supposed to evoke an impression of severity and elegance. Subdued colors and the fonts selection meet the aims and purposes

The logo consists of a brandmark and a lettering part. The brandmark is a graphic representation of the initials of the company's founder. The lettering part consists of the inscription "Consulting" and the name and surname of the founder – Vanessa Woźny. Two fonts were used for the project. Amiri and Poppins. Amiri that gives the impression of seriousness and elegance, similar fonts are used by The Times magazine or Yale University. Poppins, on the other hand, is a sans-serif font that represents clarity and forward-thinking.

Besides the logo, letterhead and business card were also designed.

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